Last year, it was a combination of old and new. Sir Shina Peters, MI, Ice Prince, Nneka, Bez and KAS were on the bill of Hennessy Artistry. But this year, Hennessy Artistry, which is a globally celebrated brand, is pushing in another direction.
Hennessy Artistry began globally in 2006 and made its debut in Nigeria the following year. It is a programme launched by French cognac house, Hennessy, as a way of celebrating the vibrant multiculturalism that exists in different musical genres. The first Nigerian edition that took place in 2007 was a cocktail mixing contest among bartenders. In 2008, the concept of Hennessy Artistry changed as it became a competition among upcoming Nigerian DJs.
The next edition became a live band contest among Nigerias best rising urban musical talents. Contestants in that years competition included Ice Prince, MoChedda, Blaise, Jimmy Flames and Bez, and after a series of live performances by the contestants in select locations across Lagos, the competition was won by Choc Boi Ice Prince, who had the pleasure of going home with the grand price.
The 2010 edition was a very flamboyant edition, as it brought together top acts like Nneka, MI, Sir Shina Peters, Bez and Ice Prince to compose a song entitled Like a Bottle. The song, which was produced by Kas, was accompanied by a musical video. The edition ended in grand style with an exclusive Grand Finale Halo Concert at GET Arena in Lagos.
This years Hennessy Artistry is obviously set to follow the footsteps of previous editions. Already, a few big names have been mentioned as well as a producer, and news making the rounds is that the organizers are set to ensure this years edition goes to establish Hennessy Artistry as a multi-cultural initiative that serves as an avenue for different musical styles and artistes to mix, blend, learn and thrive.
The companys Communication Manger, Tokini Peterside, while commenting on what to expect this year, stated: We started something quite interesting last year, and we intend to improve on it this year. We would be working with a group of talented urban Nigerian artistes, who have that unique style that separates them from the rest. As usual, the Hennessy Artistry will be a unique blend of sound, visual innovation and that premium Hennessy cognac experience.
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